AdsHow Brands are Coping with Coronavirus

How Brands are Coping with Coronavirus

With a global pandemic taking place right now and as Americans advised to stay at home, companies everywhere are facing tough decisions as they try to adjust to the impact of the coronavirus. With a vast majority of retailers temporarily closing their brick-and-mortar stores, e-commerce is expected to maintain and boost sales for some companies while some struggle to catch up with inventory and supply chain. While some brands are still trying to figure out how to cope and fight coronavirus, some brands are already getting creative when it comes to marketing – from educating/informing the public about the coronavirus, maintaining consumer reassurance to promoting public aid or social good such as social distancing. Below are a few brands who are doing their part in fighting Covid 19

1. Patagonia have closed their physical stores as well as e-commerce platform to protect their employees and community 

2. Burger King is Advertising a “Quarantine Whopper” you can make at home

3. Oregon launches bold and blunt Covid-19 Message: “Stay Home or You Could Accidentally Kill Someone” and “Essential Heroes” 


4. Chiquita, Coca-Cola, and Guiness promoting social distancing while Mucinex providing information about Covid-19: 

5. Breweries and distilleries around the world are producing free sanitizing products to fight the coronavirus 

^Anheuser-Busch – creator of Budweiser, Bud Light, Michelob Ultra and many other beer brands is global manufacturing and distributing more than 1 million bottles of hand sanitizer. Diageo, one of the largest spirits brands and owner of Johnnie Walker and Smirnoff, today announced it will provide 2 million liters (about half a million gallons) of 96% alcoholic grain-neutral spirit to sanitizer manufacturers at no cost.

^ Denver Ad School founder Jesse Alkire created hand sanitizer bottle designs for popular brands including White Claw, Bud Light, and New Belgium







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